UNVEILING ETHICAL MARKETING TACTICS
Decoding SMEs Keripik Shinta's Strategy through a Sharia Lens
Keywords:
strategy, ethical marketing, SMEs, saleAbstract
This study aims to analyze the marketing strategies implemented by SMEs Keripik Shinta to increase sales volume, considering the principles of Sharia business. The methodology combines qualitative approach with primary and secondary data. Data collection involves observation, interviews, and documentation. The analysis explores the 7P marketing mix. This research is expected to provide a deeper understanding of the implementation of marketing strategies in line with Sharia values, promoting products, adjusting prices, managing sales locations, and developing marketing processes oriented towards sustainability and justice. With this understanding, the study can provide insights for business practitioners, academics, and policymakers to support the development of SMEs that are sustainable and ethical.
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