UNVEILING ETHICAL MARKETING TACTICS

Decoding SMEs Keripik Shinta's Strategy through a Sharia Lens

Authors

  • Defina Nur Hartanti Universitas Islam Negeri Raden Intan Lampung
  • Fatih Fuadi UIN Raden Intan Lampung
  • Weny Rosilawati UIN Raden Intan Lampung

Keywords:

strategy, ethical marketing, SMEs, sale

Abstract

This study aims to analyze the marketing strategies implemented by SMEs Keripik Shinta to increase sales volume, considering the principles of Sharia business. The methodology combines qualitative approach with primary and secondary data. Data collection involves observation, interviews, and documentation. The analysis explores the 7P marketing mix. This research is expected to provide a deeper understanding of the implementation of marketing strategies in line with Sharia values, promoting products, adjusting prices, managing sales locations, and developing marketing processes oriented towards sustainability and justice. With this understanding, the study can provide insights for business practitioners, academics, and policymakers to support the development of SMEs that are sustainable and ethical.

Downloads

Download data is not yet available.

References

Adam, Fauzi dan Eddy, Purnomo. “Strategi Pemasaran Dalam Meningkatkan Omset Pada Supermarket Bahan Bangunan Mitra 10 Surabaya.” Jurnal Bisnis Indonesia 4, no. 2 (2017): 123–32.

Badan Pusat Statistik Holtikultura. Statistik Hortikultura. Edited by dan Perkebunan Direktorat Statistik Tanaman Pangan, Hortikultura. BPS RI/BPS-Statistics Indonesia, 2022.

Bardesi, T B. “Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada.” Ekonomi Bisnis 3, no. 2 (2018).

Dadang Syaputra, Yeni Marsih. “Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Optik Humaira Di Sekayu.” Jurnal Agora 6, no. 2 (2018): 2–7.

Danang Sunyanto. Dasar-Dasar Manajemen Pemasaran. Edited by CAPS. yogyakarta, 2021.

Edu, Jurnal Economic, Pendidikan Ekonomi, and Universitas Muhammadiyah. “1 , 2 1 , 2” 2, no. 2 (2022): 61–67.

Elly Herawati, Vina Anditha, Siti Kartika Haryani. “Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan.” Syntaxliterate.Co.Id 3, no. 10 (2018): 47–57.

Fadilah, Nur. “Pengertian , Konsep , Dan Strategi Pemasaran Syari ’ Ah” 1, no. 2 (2020).

Fahlevi, R, Erwinsyah, and Siti Munawaroh. “April 2016, Volume 17 Nomor 1.” Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada Pt Indocitra Niaga Jaya Banjarmasin 17, no. April (2016): 43–52.

Kotler, Philip, and Amstrong. Marketing Management. Edited by New Jersey. Prectice Hall, 2015.

Kotler, Philip, and Kevin Lane Keller. Marketing Management. pearson, 2016.

Medica, Politeknik, Farma Husada, Jumari Ustiawaty, Politechnic Medica, Farma Husada, Helmina Andriani, Dhika Juliana Sukmana, and Universitas Gadjah Mada. Buku Metode Penelitian Kualitatif & Kuantitatif, 2020.

Noor, Juliansyah. Metodologi Penelitian. Jakarta: Kencana prenada media group, 2016.

Sari, Indra Anjang, and Harsuko Riniwati. “STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT HATNI ( HASIL ALAM TANI NELAYAN INDONESIA ) DI DESA TLOGOSADANG KECAMATAN PACIRAN KABUPATEN LAMONGAN JAWA TIMUR,” n.d.

Sidiq, Umar, Miftachul Choiri, and Anwar Mujahidin. No Title, n.d.

Sugiyono. Metode Penelitian Bisnis : Pendekatan Kuantitatif, Kualitatif, Kombinasi Dan R&D. Alfabeta, 2018.

Yanti, Irdha, and Desi Idayanti. “Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Ibu Bagas Di Kecamatan Mamuju.” Forecasting: Jurnal Ilmiah Ilmu Manajemen 1, no. 1 (2022): 1–13.

Zacharias, Tehubijuluw, Wenno, and Samson Laurens. Metode Penelitian Sosial. uwais inspirasi Indonesia, 1990.

Downloads

Published

07-06-2024

How to Cite

Hartanti, D. N., Fuadi, F. ., & Rosilawati, W. . (2024). UNVEILING ETHICAL MARKETING TACTICS: Decoding SMEs Keripik Shinta’s Strategy through a Sharia Lens. IERJ Islamic Economics Review Journal, 3(2), 83–101. Retrieved from https://ejournal.tamanlitera.id/index.php/ierj/article/view/183