http://ejournal.tamanlitera.id/index.php/ierj/issue/feed 2024-06-07T16:26:43+07:00 Editor editorierj@tamanlitera.id Open Journal Systems <p>IERJ Islamic Economics Review Journal is a peer-reviewed Journal in Islamic economics published three times a year (January, May, and September). This journal provides all the necessary approaches to studying Islamic economics. It also provides for all research in Islamic economics in fiqh and economics. Both qualitative and quantitative research is encouraged. Manuscripts may emphasize either contemporary or historical topics.</p> http://ejournal.tamanlitera.id/index.php/ierj/article/view/183 2024-04-28T14:20:53+07:00 Defina Nur Hartanti definanurh123@gmail.com Fatih Fuadi fatihfuadi@radenintan.ac.id Weny Rosilawati wenyrosilawati@radenintan.ac.id

<p class="Abstrak"><span lang="IN">This study aims to analyze the marketing strategies implemented by SMEs Keripik Shinta to increase sales volume, considering the principles of Sharia business. The methodology combines qualitative approach with primary and secondary data. Data collection involves observation, interviews, and documentation. The analysis explores the 7P <em>marketing mix</em>. This research is expected to provide a deeper understanding of the implementation of marketing strategies in line with Sharia values, promoting products, adjusting prices, managing sales locations, and developing marketing processes oriented towards sustainability and justice. With this understanding, the study can provide insights for business practitioners, academics, and policymakers to support the development of SMEs that are sustainable and ethical.</span></p>

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